AI operator and senior marketing leader. I build and ship AI systems that run real workflows.
Senior Product Marketing Manager & AI Implementation Lead at CourtReserve, where I lead product marketing across a B2B SaaS platform used by 2,600+ clubs and run company-wide AI adoption across every department.
I build AI systems that teams use daily, ship flagship product launches, and translate complex products into clear customer value.
Selected impact
Company-wide AI enablement
building custom systems for every department
Led GTM
for product features & integrations
2,600+ clubs
on CourtReserve
$1M+ platform revenue
from flagship 2026 launch
What I do
I operate at the intersection of product, marketing, and systems.
I lead go-to-market strategy for SaaS features and integrations, working cross-functionally with product, engineering, and sales to bring new functionality to market with clear positioning and measurable impact.
My focus is translating complexity into customer value, building structured campaign systems, and ensuring launches are executed with clarity, speed, and alignment across teams.
I also develop AI-powered systems and lead a 90-day company-wide AI enablement program at CourtReserve covering baseline training, weekly office hours, and department-specific build sessions to improve how teams plan and execute. This is informed in part by work with Palantir and hands-on experience through AI-focused bootcamps.
Product Marketing at CourtReserve
Lead go-to-market strategy for SaaS features and integrations across a B2B platform, working closely with product and engineering to bring new capabilities to market with clear positioning and execution.
How I work
AI & Internal Systems
Built AI-powered tools to generate campaign briefs, automate content creation, and streamline workflows across marketing and product teams.
Scaling a Consumer Brand
Helped scale Selkirk Sport into a nine-figure brand, building product marketing systems across retail, performance, and partnerships.
Interested in product marketing or AI enablement systems?
I’m always open to connecting around product marketing, SaaS growth, and AI-driven systems. Whether you're hiring, building, or just exploring ideas, feel free to reach out.
