Product marketing for SaaS and AI
Senior Product Marketing Manager at CourtReserve, leading go-to-market strategy for product features and integrations across a platform used by 2,200+ clubs.
I build and launch products, translate complexity into clear customer value, and develop AI-powered systems that help teams move faster and execute more effectively.
Selected impact
Up to 30% of revenue
on platform
Led GTM
for product features & integrations
2,200+ clubs
on CourtReserve
Built AI-powered systems
for marketing & product operations
What I do
I operate at the intersection of product, marketing, and systems.
I lead go-to-market strategy for SaaS features and integrations, working cross-functionally with product, engineering, and sales to bring new functionality to market with clear positioning and measurable impact.
My focus is translating complexity into customer value, building structured campaign systems, and ensuring launches are executed with clarity, speed, and alignment across teams.
In parallel, I develop AI-powered tools that help teams plan, create, and execute more efficiently, turning marketing from a series of campaigns into a scalable system.
Product Marketing at CourtReserve
Lead go-to-market strategy for SaaS features and integrations across a B2B platform, working closely with product and engineering to bring new capabilities to market with clear positioning and execution.
How I work
AI & Internal Systems
Built AI-powered tools to generate campaign briefs, automate content creation, and streamline workflows across marketing and product teams.
Scaling a Consumer Brand
Helped scale Selkirk Sport into a nine-figure brand, building product marketing systems across retail, performance, and partnerships.
Interested in product marketing, SaaS, or AI systems?
I’m always open to connecting around product marketing, SaaS growth, and AI-driven systems. Whether you're hiring, building, or just exploring ideas, feel free to reach out.
