Senior go-to-market leader who builds the AI systems marketing runs on.
Senior Product Marketing Manager & AI Deployment Lead at CourtReserve, where I lead product marketing across a B2B SaaS platform used by 2,600+ clubs and run company-wide AI adoption across every department.
I ship flagship product launches, own positioning and the pipeline it drives, and build the AI systems that make a small team move like a big one.
Selected impact
AI Adoption 22% → 63%
company-wide, in 90 days
Win rate +13%
competitive & win/loss program
2,600+ clubs
on CourtReserve
$1M+ platform revenue
from flagship 2026 launch
What I do
I operate at the intersection of product, marketing, and systems.
I lead go-to-market strategy for SaaS features and integrations, working cross-functionally with product, engineering, and sales to bring new functionality to market with clear positioning and measurable impact.
My focus is translating complexity into customer value, building structured campaign systems, and ensuring launches are executed with clarity, speed, and alignment across teams.
I also lead company-wide AI enablement at CourtReserve, a 90-day program covering baseline training, weekly office hours, and department-specific build sessions. It lifted weekly active users from 22% to 63% and put 28 custom skills into production across the company. This builds on hands-on work with Palantir and presenting on AI-native marketing at Mainsail's Marketing AI Summit
Product Marketing at CourtReserve
Lead go-to-market strategy for SaaS features and integrations across a B2B platform, working closely with product and engineering to bring new capabilities to market with clear positioning and execution.
How I work
AI Systems I’ve Built
Built RallyPoint, a product-intelligence and marketing-automation platform on Claude Code and Supabase that cut our brief-to-launch cycle from a week to half a day, and Backboard, an agent that drafts in brand voice and escalates anything needing a person. Both run daily across marketing and product.
Scaling a Consumer Brand
Helped scale Selkirk Sport into a nine-figure brand, building product marketing systems across retail, performance, and partnerships.
Interested in go-to-market or AI systems?
I’m always open to connecting around product marketing, SaaS growth, and AI-driven systems. Whether you're hiring, building, or just exploring ideas, feel free to reach out.
